Whitehouse Leisure have signed a deal - brokered by AT's Merchandise division - with Gummybear International Inc & Yazoo Music GbR to become the pan-European licensee for amusement and leisure sector plush for the character Gummibär, which has become hugely popular worldwide through music, ringtones and the internet.
Whitehouse Leisure will produce soft toys in various sizes, with some including a sound chip featuring part of the catchy debut song with the infectious lyrics: “Oh I'm a gummy bear/ Yes I'm a gummy bear/ Oh I'm a yummy jummy funny lucky gummy bear/ Oh I'm a jolly bear cause I'm a gummy bear/ Oh I'm a movin groovin jammin singin gummy bear.”
“We are delighted that Whitehouse Leisure have decided to capitalise upon the popularity of Gummibär,” says Paul Comben, CEO, AT New Media, “Even though the character does not rely upon television, but the very large international audience built through viral marketing.”
“Gummibär appealed to us immediately,” says Phil Setter, Managing Director of Whitehouse Leisure, “We know the impact that the music and internet marketing campaigns have on youngsters today and we are confident of high volume orders from our customers, once they see the prototype plush at the new year trade shows.”
Further information and videos are available to view at
http://www.gummibar.net/
Following a deal brokered by our brands a division we are pleased to announce that one of the 1980’s favorite games, CRYSTAL QUEST, is now available for iPhone and iPod touch from the Apple App Store and has been released by Hands-On Mobile™, the world’s leading developer of connected games and applications.
Whitehouse Leisure have signed a deal - brokered by AT's Merchandise division - with Gummybear International Inc & Yazoo Music GbR to become the pan-European licensee for amusement and leisure sector plush for the character Gummibär, which has become hugely popular worldwide through music, ringtones and the internet.
AT New Media's Brand division has brokered an exciting new interactive deal between games publisher Ghostlight Ltd and ITV Global Entertainment for the hit TV show - Dancing on Ice. This deal will see the development of the new official video game for the show. The game which is already in development will be released by Ghostlight on Nintendo DS™ and Nintendo Wii™ in Q1 2009. The game is set to become a new global franchise for Ghostlight and a welcome addition to their growing catalogue of premium titles.
We are proud to announce that LazyTown Entertainment has appointed our Brands division as its specialist worldwide licensing agency and consultancy for the interactive games category, to negotiate licensing agreements with licensees for the LazyTown™ brand and characters.
“Horrible Histories’ first foray into computer gaming has been placed in very capable hands. Through AT Media we have found our ideal licensee in Slitherine, and their patient and informative guidance throughout our deal process was essential.”
HandsOn to push Crystal Quest worldwide this September. In Spain the game will feature alongside other HandsOn classic games including Guitar Hero Mobile.
Meet with Simon Kay from 21-22 August for a mutual update on new licensing opportunities in the interactive categories. Whether you are looking to acquire brands we represent or need assistance with the acquisition of additional brands, Simon will be available to discuss with you how we may be able to work together. To arrange a meeting please contact Maribel on +44 (0)845 3637162.
Oxygen Games™ has released the details of the features for the upcoming PDC World Championship Darts for Xbox® 360.
Ubisoft will launch a title on Wii, DS, and PC that will feature a 3D version of Gordon Ramsey.
Mobile licensee, Capcom Mobile is pleased to announce that it will be releasing University Challenge with all main UK operators like T-mobile, Vodafone, Orange, 3UK and O2 this August.
