Gummibär Embraces Whitehouse Leisure

Whitehouse Leisure have signed a deal - brokered by AT's Merchandise division - with Gummybear International Inc & Yazoo Music GbR to become the pan-European licensee for amusement and leisure sector plush for the character Gummibär, which has become hugely popular worldwide through music, ringtones and the internet.

Whitehouse Leisure will produce soft toys in various sizes, with some including a sound chip featuring part of the catchy debut song with the infectious lyrics: “Oh I'm a gummy bear/ Yes I'm a gummy bear/ Oh I'm a yummy jummy funny lucky gummy bear/ Oh I'm a jolly bear cause I'm a gummy bear/ Oh I'm a movin groovin jammin singin gummy bear.”

“We are delighted that Whitehouse Leisure have decided to capitalise upon the popularity of Gummibär,” says Paul Comben, CEO, AT New Media, “Even though the character does not rely upon television, but the very large international audience built through viral marketing.”

“Gummibär appealed to us immediately,” says Phil Setter, Managing Director of Whitehouse Leisure, “We know the impact that the music and internet marketing campaigns have on youngsters today and we are confident of high volume orders from our customers, once they see the prototype plush at the new year trade shows.”

Further information and videos are available to view at http://www.gummibar.net/

Meet the new Internet Super Star: GUMMIBÄR!

We are proud to introduce Gummibär - a funny and lovable character with a multitude of talents. Whether he is singing, dancing, or playing his tuba, both children and adults can not get enough of his funny gummy antics. Gummy Bear is a HUGE SUPERSTAR on the internet. His totally VIRAL internet video presence has ensured MILLIONS of fans are CLAMOURING to get their hands on more GUMMIBÄR merchandise!

Following our worldwide success with the licensing programme for The Annoying Thing aka Crazy Frog - we are searching for partners in various merchandise and interactive games (except mobile) categories. Please contact Paul Comben on +44 (0)7931 335831 for merchandise opportunities and Simon Kay on +44 (0)845 363 7192 for the interactive categories.

Gummibär Embraces New European Licensing Agent

Gummybear International Inc and Yazoo Music GbR have appointed our Merchandise division as its European licensing agency for the character which has become hugely popular worldwide through music, ringtones and the internet.
Gummibär reached number 3 on the worldwide viral charts, with over 60 million hits and 30 million video plays on YouTube, MySpace and other video websites. His single and album have been released in over 50 countries through major record labels. The music and ringtones have achieved high chart positions so far in Hungary, Germany, France, Russia, Sweden, Taiwan and Australia.

We are now looking for licensees and retailers to help us to create great product ranges for this fun brand. For more details please contact us on 0845 363 7162.

Modern or Retro? Fuzzy Felt has it all!

All the character and spirit of the original Fuzzy-Felt phenomenon has been poured into a concept licensing programme with compelling products conceived by AT Merchandise for all ages. AT Merchandise is making Fuzzy-Felt available to licensees in all available categories and we have some fantastic ideas.

Imagine children’s or even Adult’s clothing with colourful moveable pieces - or imagine interactive software with special paper that enables consumers to create and print their own Fuzzy-Felt stationery. It is rare to find such a well-loved and well-known brand appealing to all age groups, with modern relevance and available to license.

Watch this space for some fantastic adult apparel concepts soon to be rolled out in the UK and Ireland which will add to the resurgence of the classic Brand.

Licensing agency caught up in Mosquito media buzz

We received a lot of calls from journalists, after the news story broke that some campaign groups regard the Mosquito Tone dispersal alarm as an infringement of teenagers' civil liberties. The alarm plays an annoying sound at a frequency only audible to people aged under 25, to deter them from gathering in groups, in places like shopping precincts.

According to UK media outlets including Sky News, Children's Commissioner Sir Albert Aynsley-Green has launched a campaign calling for a ban on grounds that the Mosquito Tone alarm infringes the rights of young people. In a Sky News poll, 94pc of viewers disagreed and supported the use of the harmless alarm to counter unruly teen behaviour.

We represent the Mosquito Tone on behalf of the owners Compound Security, extending the tone for other uses that do not involve alarms and have some really good fun product ideas to discuss with merchandise companies, who want to capitalise on this heightened public interest.

Plush Push for Roobarb & Custard

Classic TV characters now available as amusement plush after deal with PMS. PMS International is to roll out a line of licensed amusement plush based on the Roobarb and Custard characters.