The Sun - New Interactive Licensing Opportunities

AT Brands - a division AT New Media - is proud to announce the development of selected interactive games and content initiatives with The Sun and its various brands, such as The Sun Bingo, Dream Team and The Sun Crossword to name but a few. From SWP to Handheld console, various initiatives are under discussion. To discuss new developments please contact Simon Kay on +44 (0)845 363 7192.

AT New Media signs deal with Granada Ventures

We are proud to announce that we have been appointed as the in-house new media licensing consultancy for ITV plc’s merchandise, licensing and publishing division – Granada Ventures.

As a result of this appointment AT's Brands Division is currently developing a number of exciting opportunities for interactive games publishers and developers across the ITV/Granada Ventures stable of brands which include Bullseye, Countdown, Catchphrase, Coronation Street, Eggheads, In It to Win It, Colour of Money and Who Dares Wins/The Rich List to name but a few. Contact Simon for a full list and more details on all available Granda brands.

Let's play DARTS!

In the first quarter of 2008, an amazing thing happened which AT are very proud of…..A Darts, yes a Darts game, reached the dizzy heights of Number 2 in the Wii Charts behind Wii Play and Number 6 in the Official All Formats UK Games Charts. Testament to the vision of Oxygen Games and Simon Kay of AT New Media, together with AT Brand’s client Matchroom Sport.

It was even number 2 in the pre order chart to Devil May Cry 4 in late February 2008. An example of a perfect match between technology, creativity, and licensing, for which the AT Brands division of AT New Media is becoming increasingly synonymous. Contact Simon Kay to see what we can do for you.

Modern or Retro? Fuzzy Felt has it all!

All the character and spirit of the original Fuzzy-Felt phenomenon has been poured into a concept licensing programme with compelling products conceived by AT Merchandise for all ages. AT Merchandise is making Fuzzy-Felt available to licensees in all available categories and we have some fantastic ideas.

Imagine children’s or even Adult’s clothing with colourful moveable pieces - or imagine interactive software with special paper that enables consumers to create and print their own Fuzzy-Felt stationery. It is rare to find such a well-loved and well-known brand appealing to all age groups, with modern relevance and available to license.

Watch this space for some fantastic adult apparel concepts soon to be rolled out in the UK and Ireland which will add to the resurgence of the classic Brand.

AT New Media signs deal with Granada Ventures

We are proud to announce our appointment as the in-house new media licensing consultancy for ITV plc’s merchandise, licensing and publishing division – Granada Ventures.

As a result of this appointment AT Brands - which provides services for brand owners and is headed up by Simon Kay - is currently developing a number of exciting opportunities for interactive games publishers and developers across the ITV/Granada Ventures stable of brands. The portfolio includes such brands as Coronation Street, Emmerdale, I’m A Celebrity… Get Me Out Of Here! and Ant and Dec’s Saturday Night Take Away, through to classic and current TV Quiz shows including Countdown and Catchphrase, plus forthcoming shows such as The Colour of Money (due to air Autumn 2008) , which is receiving significant interest. High quality children's brands like Numberjacks and Bella Sara, and evergreen classics like Thunderbirds and Carry On, are also part of the portfolio.

New deals have already been signed as part of the relationship and further announcements will be made in the coming weeks.

MTV bloggs about Peekaboo Pole Dancing of Wii

MTV's blog Multiplayer features an article by Tracey John about the planned Wii game - Peekaboo Pole Dancing - where she queries the reason behind the concept. Click here to read the full article.