AT New Media signs deal with Granada Ventures

We are proud to announce our appointment as the in-house new media licensing consultancy for ITV plc’s merchandise, licensing and publishing division – Granada Ventures.

As a result of this appointment AT Brands - which provides services for brand owners and is headed up by Simon Kay - is currently developing a number of exciting opportunities for interactive games publishers and developers across the ITV/Granada Ventures stable of brands. The portfolio includes such brands as Coronation Street, Emmerdale, I’m A Celebrity… Get Me Out Of Here! and Ant and Dec’s Saturday Night Take Away, through to classic and current TV Quiz shows including Countdown and Catchphrase, plus forthcoming shows such as The Colour of Money (due to air Autumn 2008) , which is receiving significant interest. High quality children's brands like Numberjacks and Bella Sara, and evergreen classics like Thunderbirds and Carry On, are also part of the portfolio.

New deals have already been signed as part of the relationship and further announcements will be made in the coming weeks.