Whitehouse Leisure have signed a deal - brokered by AT's Merchandise division - with Gummybear International Inc & Yazoo Music GbR to become the pan-European licensee for amusement and leisure sector plush for the character Gummibär, which has become hugely popular worldwide through music, ringtones and the internet.Whitehouse Leisure will produce soft toys in various sizes, with some including a sound chip featuring part of the catchy debut song with the infectious lyrics: “Oh I'm a gummy bear/ Yes I'm a gummy bear/ Oh I'm a yummy jummy funny lucky gummy bear/ Oh I'm a jolly bear cause I'm a gummy bear/ Oh I'm a movin groovin jammin singin gummy bear.”
“We are delighted that Whitehouse Leisure have decided to capitalise upon the popularity of Gummibär,” says Paul Comben, CEO, AT New Media, “Even though the character does not rely upon television, but the very large international audience built through viral marketing.”
“Gummibär appealed to us immediately,” says Phil Setter, Managing Director of Whitehouse Leisure, “We know the impact that the music and internet marketing campaigns have on youngsters today and we are confident of high volume orders from our customers, once they see the prototype plush at the new year trade shows.”
Further information and videos are available to view at http://www.gummibar.net/
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