We are proud to announce that LazyTown Entertainment has appointed our Brands division as its specialist worldwide licensing agency and consultancy for the interactive games category, to negotiate licensing agreements with licensees for the LazyTown™ brand and characters.LazyTown Entertainment is the owner of the globally popular children’s television series LazyTown. LazyTown follows Stephanie – a sweet optimistic girl - who has come to LazyTown from the outside world where she meets a zany mix of kids and grown-ups, including the world’s laziest super-villain, Robbie Rotten. Fortunately for Stephanie, LazyTown is also home to Sportacus, an athletic super-hero who jumps, leaps and flips his way across LazyTown while helping Stephanie navigate between healthy lifestyle choices and easy but unhealthy ones.
Under the agreement, we aim to exploit interactive games opportunities for platforms such as Nintendo Wii® and many more. LazyTown has attracted a very large number of licensees in many countries for a wide range of merchandise. Yet, the brand has yet to be made available in the interactive games category.
Interactive games companies interested in learning more should contact Simon Kay on +44 (0)845 3637192.
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